In the lead-up to the Thanksgiving weekend, you should be putting extra effort into building your email subscriber list.
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Your Black Friday email campaigns should be full of interesting, relevant information designed to get customers excited about your upcoming deals and any other Black Friday events you’re planning. Having solid email marketing campaigns is a must for any business, and this becomes especially vital during the BF/CM holiday. With sixads, you don’t need to waste time on manually writing ad texts or selecting the best pictures for your ads - the app does it for you, so all you have to do is approve the texts and visuals, set your budget and targeting, and let AI-powered algorithms find people on Facebook, Instagram & Google who actually want to buy what you sell.Į-stores are going to make the big bucks this year. The app is great for entrepreneurs with little or no previous digital advertising experience as it’s very easy to get started. If you’ve never tried paid advertising before, try out sixads, ad automation app for Shopify stores. Around 79% of brands that use PPC claim it’s a “huge driver” for their success, and with plenty of tailoring options, you can easily get your paid ads in front of your target audience. The lead-up to the Black Friday weekend is an excellent opportunity to experiment with your PPC ( Pay Per Click) advertising and receive a quick boost in online traffic. While organic traffic is the best way to rank highly on Google and other search engine results pages (SERPs), paid ads can be invaluable for e-commerce Black Friday marketing. Having some Black Friday and Cyber Monday dedicated landing pages can also maximize customer attention and boost your SERP ranking. You can also track the success of your SEO strategy using Google Analytics. Google has some quality tools to help you do this, including Google’s Keyword Planner and Google Trends. You should also focus on long-tail keywords and search terms and utilize industry-relevant terms in your product descriptions and on every landing page. Uncovering seasonal keywords and past Black Friday shopping trends will help you hit those SEO targets and attract that BF/CM traffic to your store.īut getting those keywords right isn’t all about stuffing “Black Friday 2022” or “Black Friday sales” into every paragraph. This means ensuring you have plenty of bandwidth, memory, storage, and processing power to deal with increased traffic is a vital aspect of Black Friday strategies for retailers, whether or not you intend to offer your Black Friday sales online. However, if your landing pages load within 1 second, you can enjoy an average conversion rate of 32%. Studies show if your site takes more than 5 seconds to load, users will start to drop off at a rate of 1% for every additional second they spend waiting. And being prepared for Black Friday means you need to be ready for increased traffic while maintaining quality, speedy loading times for your landing pages. If you’re an online retailer, you know how vital your website is. This includes marketing Black Friday deals on social media, utilizing excellent email marketing, and letting your customers (and potential customers) know what awesome offers you’ve got going on during the holiday shopping season. No matter how great your Black Friday sales are, nobody will know about them unless you have a solid Black Friday marketing strategy. How to market Black Friday ideas for small businesses: 20 Top Tips These days, BF and CM encompass an entire weekend of savings, boosting foot and web traffic alike. This day was designed to supplement Black Friday by promoting online shopping with online-only discounts and deals. In 2005, Cyber Monday was added to the holiday calendar. In 2022, this will be Friday 25th November. It falls on the first Friday following Thanksgiving. What does Black Friday mean?īlack Friday is considered to be the official start of the holiday shopping season and was designated the biggest shopping day of the year in 2000, with discounts and savings offered by brands worldwide. Utilizing the best Black Friday marketing strategies with clear and thoughtful campaigns will ensure your brand stands out this holiday season boosting your off-and-online sales, and attracting new, loyal customers. However, while Black Friday and Cyber Monday offer a chance to build brand awareness and gain those all-important holiday sales… When you’re competing against virtually every other brand and business out there, it can be challenging to stay front-of-mind during the shopping season. Black Friday, Cyber Monday, and Small Business Saturday are excellent opportunities for retailers to maximize their profits, with small businesses able to expect a +107% revenue boost over the world-famous shopping weekend.